While the fishing industry has been rehashing and stealing each other's products and designs for years, we are about challenging the status quo. Our first product - the Lawless Lure - isn't just innovative, it's so game changing that it's created a whole new category of lures - the “Recoil Bait”.

While the fishing industry has been mass producing their lures in China, we are about creating jobs in America. Our home is a formerly shuttered manufacturing plant in Grenada, MS that we took over and revitalized, bringing much needed jobs to the area.

Employing a patented state-of-the-art slip mechanism, the Recoil Bait mimics the distressed movements of dying prey. Years of experimenting, designing, molding, and testing have culminated in the engineering of the ultimate device for catching almost every species of fish.